{charleneyxp@gmail.com} {+65 93621911} {www.linkedin.com/in/charlene-yong} {www.charlene.monster}
Experience design leader with 10 years in design, including 8 in UX/UI. Leads multidisciplinary teams across digital products and retail, connecting customer research, business priorities, and delivery. Experience spans global brands and early-stage products, with a focus on shared design systems, practical AI workflows, and mentoring designers.
Vista Musical Instruments of Caldecott Music Group
Own experience strategy across seven VMI brands, including Swee Lee, Dawsons, Heritage Guitars, Harmony, and MONO, connecting online discovery, in-store pickup, and long-term ownership across Southeast Asia.
Use GA4, Clarity, and PostHog to assess ecommerce journeys, Click & Collect, and in-store kiosks. Combine analysis and A/B testing to prioritise changes with engineering, merchandising, and design.
Streamlined a shared design system across five Shopify stores, improving page-load speed by 20% and conversion by 12%, supported by reusable Figma libraries.
Partner with marketing and development to translate business and technical constraints into customer experiences. Introduced AI-assisted content workflows that reduced production time by 35%.
Manage three UX/UI designers across Malaysia, Indonesia, and Thailand, with broader mentorship across marketing and retail operations.
Caldecott Music Group (Company Information)KPMG Digital Village, Advisory | 2020
Designed UNIFY, a reusable customer experience platform adopted by KRIS+, Sentosa, and BMW, generating over SGD 175K per implementation.
ARC Community Rediscovered | 2020
Sole designer working with the board, product manager, and tech lead from concept to launch.
Go to ARC CommunityPlus 65 Interactive | 2019 - 2020
Designed and prototyped blockchain-enabled CRM and payment products for Chinese B2B clients.
Partnered with engineers on responsive user flows and improved usability-testing turnaround by 25%.
Go to Plus 65Reassemble | 2018
Contributed research and interface design for digital products serving international clients.
Improved collaboration across product, engineering, and project management, helping distributed teams reduce feedback turnaround time.
10 years in design
8 years in UX/UI
From colleagues, managers, and educators.
“What impressed me most was Charlene’s unwavering commitment to and enthusiasm for Design Thinking.”
“Charlene is confident in her work and developed great presentation and facilitation skillset.”
“She always goes the extra mile for any task that is assigned to her.”
“The presentation of her work shows significant effort, good judgment and attention to detail.”
“She is never afraid to ask the right questions for the betterment of the product/application.”